After your 3D content has been created, you can choose any format and any channel for the end-user experience.
XR media assets can be deployed across channels and formats, maximizing affordability & ROI.
Mobile AR
How it works: Customers scan printed or digital materials with their phones to view AR content overlaid onto the physical world.
Interaction: Move the device to see from different angles, and tap into popup content.
Benefits: Portable and easy to access.
Device: Mobile phone or tablet.
Web XR
How it works: Users click a link to open 3D AR/VR content directly in a web browser on any device.
Interaction: Click-and-drag to move, zoom in and out, and open pop-up content.
Benefits: Accessible from any device; familiar & intuitive UI/UX.
Device: Mobile phone, tablet, or laptop.
3D Holograms
How it works: 3D holograms are projected mid-air with a fan, and users can view and interact with them from all sides.
Interaction: Users can use a controller to navigate and interact with the content.
Benefits: Eye-catching visuals ideal for group interaction and presentations.
Device: Holographic display.
Virtual Reality
How it works: Users wear a headset and use controllers to explore fully immersive 360-degree environments.
Interaction: Move the head to look around; use controllers to navigate and control content.
Benefits: Deep immersion for complex simulations and interactive experiences.
Device: VR headset.
Case Study: UC San Diego
Multiple Deployments for Maximum Impact
Engaging alumni, students, and the community about their new Triton Center in immersive 3D with web XR, mobile AR, and 360 renderings.
Web XR
Viewers click a link to open a 3D model of the Triton Center directly in a web browser on any device.
Mobile AR
Stakeholders move phone to “place” the Triton Center on a table, ground, or even the construction site, and tap into popup content.
VR / 360 Image
Visitors turn around to see the 360 rendering as if standing in the center of the plaza, with popup stories
3D Hologram
(Demo to come)
